Every Ride Counts
Explore NADTC’s nationwide campaign and customizable resources to help your organization promote your transportation services.


Every Ride Counts is NADTC’s comprehensive publicity campaign to promote the availability and accessibility of transportation options for older adults, people with disabilities and caregivers in communities around the country.
About the Every Ride Counts Resource Library
To help transportation organizations promote their services in their communities, NADTC offers a suite of Every Ride Counts materials with carefully crafted messages, sample images, and space to add your logo and local information.
Our resource library below features a wide range of promotional materials, including ads, posters, social media graphics, postcards, flyers, and more, available as customizable files, PDFs, JPEGs, and/or InDesign files. Sample versions with local agency details are also provided to help guide your customization.




Create a successful campaign
Explore our campaign guidance to learn how to develop an effective promotion strategy that connects with your community.

Customize Every Ride Counts
Our overview document includes campaign messages and instructions for adding your information to the materials.

Recruit Volunteer Drivers
Explore our new campaign and materials designed to help transportation programs recruit volunteer drivers.
How to Use the Resource Library
- Campaign Overviews & Reports: Guidance documents and previous Every Ride Counts campaign reports.
- Digital Materials: Social media graphics.
- Photos: Web-sized and high-resolution images.
- Print Materials: Posters, flyers, infographics, display cards, newspaper ads, postcards, banners, and magnets.
- Choose your preferred language (English or Spanish) from the dropdown to view resources in this language only.
- Use the category and file types filters to further refine your search.
- Many categories use message numbers to help you quickly locate the most relevant materials.
- Start with a category that matches your goal and browse thumbnails — previews make it easy to spot what you need.
- Click a thumbnail to see a larger preview.
- Use the page navigation at the bottom to view all pages in a category.
- Select the resource and file type you’d like to use.
- Click the download button below the resource to save it to your computer.
Every Ride Counts Messages
- Tried transit lately? You’d be surprised how easy it is.
- Need to get somewhere? It’s easier than you think.
- Get where you want to go. Staying connected is a call away!
- You have places to go. We can help get you there.
- We can help you get where you need to go.
- You know where you want to go. We’ll help you get there.
- Local transportation options give you the freedom to get where you need to go.
- Sit back and relax. We’ll get you there.
For assistance in using these resources, please contact NADTC at (866) 983-3222 or contact@nadtc.org.